Joey L. Shoots For ZAAF in Ethiopia

Our crew climbed an active volcano, camped for days without electricity, and yet we somehow managed to photograph an advertising campaign in one of the hottest places on Earth- the Danakil Desert of Northern Ethiopia. This project for ZAAF Collection will go down as one of my top 5 favorite photoshoots of all time- a […]

People of the Delta

Joey L. magnificent documentary shot in Ethiopia’s Lower Omo Valley which has been a crossroads for many distinct tribes. During times of drought, natural resources become scarce, escalating clashes between groups. In an ever-changing landscape, young men and women come of age in an unfamiliar time.  The story is narrated from two unique perspectives. Uri- […]

Guerrilla Fighters of Kurdistan by Joey L

Joey Lawrence has always been a favorite photographer of ours and Joey really captured the humanity that we often miss for those that cover wars. His blog post is one that you don’t want to miss as well.

Fathers Day Inspiration from Joey L.

Joey L. shares a behind the scene look at a video he did in collaboration with Coca-Cola for Father’s Day 2012. He shares a deeper look into the motivation behind his latest film “The Perfectionist.”

Joey Lawrence Shares Some Photo Insight

Joey Lawrence has been an inspiration to many and shares his insight on what he looks for in working with people and getting an emotional connection with the viewer. His composition secret is creating a good balance and utilizing the “Rule of Thirds”. His advance for those that want to advance is to use the […]