People Say Your Work is Terrible? Good. Now go run a business.

So often we become consumed with what people think of what we make/create/produce, as if their opinions will be the thing that will predict our success. Let me break it to you: what industry peers think of your work DOESN’T matter. At all. My advice is simple: create work you’re proud of, connect with customers in a real way by adding value, and speak to your audience in a way that makes them know you see them, know them, and want to help.