Joey L. Shoots For ZAAF in Ethiopia

In this video

Our crew climbed an active volcano, camped for days without electricity, and yet we somehow managed to photograph an advertising campaign in one of the hottest places on Earth- the Danakil Desert of Northern Ethiopia.

This project for ZAAF Collection will go down as one of my top 5 favorite photoshoots of all time- a special project for both the overall vision as well as the journey creating it.

The documentary above is a raw look into the journey as filmed by our local crew- both the gruelling aspects as well as the camaraderie among our team that kept positive spirits during the entire journey. The full photo series can be seen on my blog here:…

Client: ZAAF Collection @zaafcollection Photographer: Joey L. @joeyldotcom Narrated by: Abai Schulze @abaischulze, Joey L. @joeyldotcom, Yonas Tadasse @yonas_tadesse Models: Kiya Tadele @bosslady_tenu, Gabu Fords @gabufords, Betty Woldemichael @model_bettyw, Mihret Engda @mihretendga Styling: Kevo Abbra @kevoabbra2, Sylvia Owalla @sylvi0_0walla Production / Tour Company: Nibret Adem @nibby_travels – Hamerland Tours @hamerland_tours Lighting Assistant: Nebiyu Bekele Behind the Scenes Video: Abenezer Zenebe @abenezer.z, Yonas Tadasse @yonas_tadesse Documentary Film Edit: Joe Accardi – Big in Japan Photography Post Processing: Joey L. and Ryan Cleary – Luminosity Retouching @luminosityimaging

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