A behind the scenes look at a Magnum Photographers campaign shoot. The Boston Consulting Group partnered with Magnum Photos agency and designers Kram/Weisshaar to create a cutting-edge exhibition to celebrate its 50th anniversary.
“If your pictures aren’t good enough, you’re not close enough,” said Robert Capa, the legendary photojournalist who, with Henri Cartier-Bresson and other documentary shooters, founded the Magnum press agency in 1947. Capa got close to the action, of course; he died under fire in Indo-China in 1954, seeking the perfect image of war. Other Magnum photographers died in places like Afghanistan, Israel, and Chechnya, always at the forefront of battle and strife, always with an eye on capturing history as it unfolded.